Mary Tyler Moore gets her own Santabear inspired by Mary Richards' hat toss, available at Dayton's Holiday Market

As the first snowflakes of the season begin to fall in Minneapolis, a sense of nostalgia fills the air. This year, the holiday spirit is encapsulated in a unique collectible that pays homage to one of the city’s most beloved television icons: Mary Tyler Moore. The Mary Tyler Moore Santabear, inspired by the unforgettable moment when Mary Richards tossed her hat into the air, will make its debut at Dayton's Holiday Market, adding a touch of local charm to the festive season.

What Happened

On November 11, from 11 a.m. to 3 p.m., Dayton's Holiday Market will host a sneak-peek pre-sale of the Mary Tyler Moore Santabear, priced at $129. This special edition bear, adorned in a peacoat with anchor buttons, a little black handbag, and the iconic beret, aims to capture the essence of Mary Richards, a character who inspired countless viewers during the 1970s.

The Santabear is not just a festive collectible; it also serves a greater purpose. Ten percent of every bear sold will be donated to the Mary Tyler Moore Vision Initiative, a cause close to Moore's heart after she lost her vision due to diabetes. This initiative, based at the University of Michigan, continues Moore's legacy of advocacy and support for those affected by diabetes.

Berthiaume, the founder and curator of the market, emphasized the significance of Mary Richards as a role model, particularly for women entering the workforce during the era. "Mary Richards is ours and she was such a great example, especially to people in my generation who were starting careers and really wanted to be just like Mary Richards," Berthiaume remarked. "Her demeanor, her professionalism, everything about her you wanted to emulate."

A Legacy of Collectibles

The tradition of the Santabear began in the 1980s at Dayton's department stores, where each year’s edition drew eager crowds. After a brief hiatus, the Santabear made a comeback in 2022, capturing the interest of a new generation. Berthiaume noted that millennials, who were once gifted Santabears by their parents, are now returning to purchase them for their own children, thereby keeping the tradition alive.

"It's really the generation of millennials that we bought as boomers those Santabears for," Berthiaume explained. "And so now they're all coming for their kids." This generational connection underscores the enduring appeal of the Santabear, which has become a cherished holiday staple for many families.

The Santabear made a notable appearance at the Minnesota State Fair this past summer, where the latest edition sold out in just four days, demonstrating the collectible's popularity and the excitement surrounding its return. The upcoming release of the Mary Tyler Moore Santabear is expected to draw similar enthusiasm, especially as it resonates with local pride and nostalgia.

Community Impact

The Mary Tyler Moore Show holds a special place in the hearts of many Minneapolis residents. The show's portrayal of a single woman navigating her career in a male-dominated field was groundbreaking and remains relevant today. A statue commemorating Moore's character stands proudly at Nicollet and 7th, serving as a reminder of her impact on the city's image and culture. This statue has become a popular tourist attraction, drawing visitors from across the country who wish to pay homage to a character that inspired so many.

The launch of the Mary Tyler Moore Santabear at Dayton's Holiday Market is not only a celebration of the beloved character but also a reflection of the community's ongoing commitment to honor Moore's legacy. By supporting the Mary Tyler Moore Vision Initiative, buyers contribute to a cause that aims to improve the lives of those living with diabetes, further solidifying the bear's significance beyond mere holiday decoration.

As families gather to celebrate the holiday season, the Santabear serves as a tangible connection to the values of perseverance, ambition, and community that Moore embodied. The collectible is not just a bear; it is a symbol of hope and inspiration for generations to come. Local residents often share stories about how the show influenced their own lives, with many citing it as a source of empowerment during their formative years.

Why It Matters to Minneapolis

For Minneapolis, the Mary Tyler Moore Santabear represents more than just a holiday collectible; it encapsulates the spirit of the city itself. Moore's character was a trailblazer, and her story resonated with many who were seeking to break barriers in their own lives. The show's themes of friendship, ambition, and independence mirror the values that the Minneapolis community holds dear. The Santabear serves as a reminder of the progress that has been made while also highlighting the work that still needs to be done in areas such as gender equality and representation in the workplace.

Moreover, the Santabear aligns with the city's efforts to support local businesses and artisans. Dayton's Holiday Market is not only a platform for this collectible but also a hub for local vendors who showcase their crafts and food products. This initiative fosters a sense of community and encourages residents to shop local during the holiday season, which is crucial for the economy, especially in the wake of challenges posed by the pandemic.

What's Next

Dayton's Holiday Market is set to open at the Dayton's Project along Nicollet Mall, bringing with it a host of local vendors and festive offerings. The anticipation surrounding the Mary Tyler Moore Santabear is palpable, with many eager to secure their own piece of this unique collectible. The traditional annual Santabear will also be unveiled in the coming weeks, as announced by WCCO, promising to add even more excitement to the holiday shopping experience.

As the holiday season unfolds, the Santabear is expected to become a must-have item for collectors and fans alike. With its blend of nostalgia, community spirit, and charitable contribution, the Mary Tyler Moore Santabear is poised to become a cherished addition to holiday traditions in Minneapolis.

In a time when the importance of community and family values is more pronounced than ever, the Santabear stands as a reminder of the strength found in connection. As residents of Minneapolis prepare for the holidays, the Mary Tyler Moore Santabear invites them to celebrate not only the season but also the enduring legacy of a woman who changed the landscape of television and inspired countless individuals along the way.